It's probably not a question that's likely to appear on University Challenge anytime soon but most people, when asked, could name a few fetishes.
Foot fetishes are usually what springs to mind, followed by activities like bondage and S&M.
But what is counts as a fetish? Well, a fetish is a type of sexual desire where gratification is linked to an object, type of clothing or part of the body.
Thanks to the awesome power of the internet, and society becoming increasingly sex-positive, we know more about kinks and fetishes than we ever have before.
That's why Lovehoney had to conduct some serious sexual research to find you these 10 Sexual Fetishes We Bet You've Never Heard Of!
Truth, justice and saving the world? *yawn* How predictable!
Why would anyone fall for the hero when it's the villain who's always far more interesting?
Think of the antagonist in your favourite movie or TV series, and we guarantee they'll be way more seductive while walking on the wild side than the clean-cut leading lad or lass trying to clap them in handcuffs.
After much deliberation, we've managed to rank 10 of the sexiest fictional characters ever to grace our TV screens.
Without further ado, here are our favourite bad guys.
When I was a kid, I thought that people got pregnant just by sleeping in the same bed.
To be fair to my younger self, I was on the right track, but my explanation was definitely missing a few crucial steps.
We may all have believed something funny or illogical about sex before we were given The Talk by our parents or sex ed teacher – but that's nothing compared to what people have believed throughout the ages.
Cornflakes, sneezing, pineapple juice, 'loose' vaginas – here are 12 weird things people once believed about sex!
If you've watched Olivia Wilde's recent hilarious movie, Booksmart, you'll have been given a whole new meaning of the term "sex toy". The smart comedy explores gives an honest look at masturbation, especially when Amy (Kaitlyn Dever) admits to using the face of her favourite stuffed panda for solo girl grinding.
Li Li becomes a bit of a celebrity in itself. But it's not the first time "sex toys" have caused a stir in Hollywood films – in fact we've done some thinking and come up with a whole list of brilliant cameos from our faithful friends.
It's true, some are used for laughs, but even those moments go great lengths to breaking taboo and bringing our favorite playthings into the media mainstream.
If you've missed these big-screen moments, read on, then add them to your must-watch list.
When it comes to planning your sexy Valentine's evening, getting the setting right can be the difference between mind-blowing and mundane.
Scented candles? Check. Clean sheets? Done. Sexy playlist? Hang on.
Sure, it's easy enough to throw on your most-played tracks or your favourite 'Bangers 2017' , but you just can't trust that Spotify algorithm - no one needs to hear Call Me Maybe mid-coitus.
(Not that there's anything wrong with that song getting you hot under the collar, of course - different strokes for different folks and all.)
But not all sexy soundtracks are created equal, and everyone's definition of the perfect provocative playlist is different. So that's why we've created not one, not two, but five different sexy Valentine's playlists.
From super-slow seduction tracks, to love-making ballads, to throbbing guitar riffs, we've got a playlist for every taste and occasion - and you can give them all a listen here.
Are there any tunes that we missed? Which is your favourite playlist? Let us know in the comments below!
From 'spider condoms' to 'parrot sale in India', we've had some pretty weird and wonderful searches on the Lovehoney website in the past year.
Our top 101 searches left tears in the eyes of everyone at Lovehoney HQ, while our spooky Halloween edition caused a few shivers (not to mention raised eyebrows).
So what better way to celebrate the holiday season than with a round-up of our favourite unique Christmas search terms?
From typos, to very niche product requests, to copy-and-paste gone awry, we've rounded up 52 of our favourites to tickle your festive funny bone.
All together now: "jingle boils, jingle boils, Christmas launderette..."
Whether you've got a single toy hidden away in your night stand or a gigantic collection that's taking over your whole house, everyone has that one favorite toy they always find themselves coming back to.
You know the one. The old reliable that you never can quite replace.
But have you ever wondered - what does your favorite sex toy say about you?
From the classic dildo to the beasty butt plug, we've looked at seven different sex toys, and what we think your preference could indicate about your personality.
Remember when we shared our 101 Funniest Sex Toy Searches with you back in March?
Well, now that October 31st is creeping closer and closer, we thought we'd do a Halloween version.
There have been over 600,000 unique terms typed into the search box on our website in the past year.
And some of them are a little... strange.
"Handcoffins"? Sorry, we don't sell those (and we're a bit scared)!
Here are 54 of the freakiest searches we found.
We're over halfway through October, which can mean only one thing: Halloween is almost here!
And whether you've been counting down the days since last November 1st, or you're locking the doors and hunkering down to avoid trick-or-treaters, one thing's for sure: the internet is brimming with sexy Halloween costume possibilities.
We've packed our new Halloween shop full of flirty costumes and spooky-style toys, but how can a night associated with ghouls, ghosts, and wee demon beasties be erotic?
We're glad you asked.
Here, we've collected our favourite Halloween-esque role play scenarios to take your night from frightful to delightful (without a drop of fake blood in sight).
Don’t forget, before any role play, it’s always a good idea to agree on a safe word with your partner so that if things get too intense, you can cease play immediately.
With Halloween sneaking up on us fast, many of us across the world are turning our thoughts to which mind-blowing costume we should be donning for the big night.
But, even if you don’t dress up as a sexy traffic warden or a slutty bag of Skittles, there’s a chance that your simple ghost outfit or creepy clown make-up could be causing a stir for someone.
Sexual fetishes and fantasies come in all different forms, so it comes as little surprise that if you’ve ever had an X-rated daydream about a good-looking Georgian ghost, or a frolic with Frankenstein’s monster, you’re definitely not alone.
So, if white sheets make you moan, or detailed zombie make-up brings on a very localised case of rigor mortis, read on to learn more about five particular proclivities that thrive at Halloween…