Are you in Australia’s sexiest state?

Australia Sex Map 2025

If you’ve ever wondered about trends across cities, towns and urban areas, then take a peek into the sex lives of the nation with our map of the sexiest places in Australia. From hotspots buying the most toys to cities where roleplay theatrics are all the rage, the nation's steamy stories await in our tour of the country’s intimate playgrounds.

The map has been created using data from Lovehoney’s sales figures between January and September 2024.

Want to know about your town’s kinks and compare others? Click here

Australia sex map 2025

The sexiest states

Curious about which areas buy the most? Select the category icons below the map to check the temperature across the nation and prepare for your own heart rate to rise.

Total Purchases per Capita
Average Dildo Length
Average Dildo Girth
Sheer Volume of Lube

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Top ranked cities across Australia

Which city buys the most sex toys?

🥇 Port Pirie, South Australia
🥈 Airlie Beach - Cannonvale, Queensland
🥉 Port Hedland, Western Australia
4. Branxton, New South Wales
5. Mount Isa, Queensland

6. Mundijong, Western Australia
7. Karratha, Western Australia
8. Mudgee, New South Wales
9. Whyalla, South Australia
10. Burnie - Somerset, Tasmania

11. Esperance, Western Australia
12. Macksville, New South Wales
13. Singleton, New South Wales
14. Mirboo North, Victoria
15. Broome, Western Australia

16. Sandstone Point - Ningi, Queensland
17. Pambula, New South Wales
18. Wauchope, New South Wales
19. Snug, Tasmania
20. Richmond North, New South Wales

Drumroll please...

The sexiest city in Australia is:

Sexiest City Award

Port Pirie, South Australia

Port Pirie might only have a population of just over 7,500 people, but that’s not stopping their sexy antics. They buy the most products per capita, closely followed by Airlie Beach, Port Hedland, Branxton, and Mount Isa. But while Port Pirie is an exciting place to be, the state buying the most products overall is Tasmania.

The Lovehoney awards

Sexiest City Award

(click to reveal)

Buys the most costumes

Best Dressed Award: Gympie, Queensland

Holidays like Halloween or Christmas aren’t the only reason to dress up. For residents of Gympie, Queensland, everyday is a chance to live out their fantasies.

Here, the most popular outfit of choice is a French maid, with fishnet hold-ups and white knee-high socks completing the look. Other favorites include sexy secretary outfits, chic bunny ensembles, leopard print catsuits and seductive flight attendants.

Buys the most nurse costumes

First Responders Award: Geraldton, Western Australia

Nurses are kept busy in the coastal town of Geraldton. From all of the destinations across Australia, this city takes the award for the highest number of nurse costumes purchased per capita, so plenty of people are looking for some extra care, attention, and a little bit of fun.

Buys the most condoms

Safe Sex Award: Wangaratta, Victoria

People in Wangaratta know that condoms aren’t just great for practicing safe sex. Ribbed, flavored, textured – there are all kinds of sensations to choose from. And residents here enjoyed lots of fun times as they purchased the most condoms.

Buys the biggest condoms

Biggest Protector Award: Daylesford, Victoria

Size matters… but only on holiday! Popular resorts and holiday destinations are the most likely places to buy XL condoms. Daylesford, Hepburn Springs tops the list, followed closely by Dodges Ferry, Lewisham. It’s good to see people are keeping things safe without the discomfort of wearing the wrong size.

Buys the most books

Most Studious Award: Taree, New South Wales

People in Taree have been brushing up on their seduction skills this year, buying more of our books than anywhere else in Australia. From sexy date-night inspiration to our guide to talking dirty, the bookshelves in Taree are full of stimulating advice.

Buys the fewest products

Most Potential Award: Boat Harbour, New South Wales

Boat Harbour purchased the fewest toys in 2024, but maybe they just need some inspiration. If you know someone who lives there, you know what they need for their birthday next year!

Penetrative pleasure

Dildos bring a lot of potential to your sex life. Whether you’re looking to light up your bedroom (literally, with a glow-in-the-dark dildo) or enjoy one with a soft, realistic feel, we have options for every solo rider and couple in Australia.

Buys the most dildos

Toy in the drawer award: Wauchope, New South Wales

Adding plenty of toys to their bedside drawers, residents in Wauchope purchased the most dildos this year. Port Hedland and Airlie Beach follow closely behind.

But the leading city, Wauchope, could be teaching its neighbors something. It turns out Buronga and Sussex Inlet, both also in New South Wales, are buying the fewest dildos.

The Lovehoney awards

Toy in the Drawer Award

(click to reveal)

Buys the biggest dildos on average

Northern Territory is clearly home to some experienced players: they’re buying the biggest dildos, based on average insertable length. But they're not the only ones who love a bit of length:

Northern Territory: 6.9 inches
Tasmania: 6.80 inches
Australian Capital Territory: 6.79 inches
Western Australia: 6.76 inches

Just remember it's best to use lube, start with a small dildo, and work your way up — rather than going straight in with the biggest one!

Buys the smallest dildos on average

Bigger isn't always better, as South Australia and New South Wales know. Here’s who’s buying the smallest dildos on average:

New South Wales: 6.69 inches
Victoria: 6.70 inches
South Australia: 6.70 inches

But there’s actually very little difference in the average length across all states. It seems that people like it large, all over Australia.

The kinkiest places in Australia revealed

Now for something a little less vanilla. When it's safe and consensual, there are all kinds of ways to kink up your sex life with toys. Let's take a peak at the kinkiest places in Australia... no matter how experienced you are, you might be inspired to try something new.

So let’s take a closer peak at the kinkiest places across Australia.

Buys the most anal toys

Peachiest Place: Mudgee, New South Wales

Did you know your butt is full of nerve endings? This makes it an underrated pleasure point. But you don’t need to tell the people of Mudgee that. They’re keen to explore, topping the charts for anal toys purchases.

The Lovehoney awards

Buys the most anal toys

(click to reveal)

Buys the most anal lube

Wettest Place: Mundijong, Western Australia

Across the other side of the country, we’ve got Mundijong, another destination aware of all the angles to try for pleasure. Here, they’re buying the most anal lube.

Buys the most gags

Most Silent City: Launceston, Tasmania

Gags can turn the heat up, but the volume down, in the bedroom. In Launceston, they’re buying the most gags. Will they want us to stay quiet on this achievement?

Buys the most chastity devices

Most Locked-Up City: Toowoomba, Queensland

Toowoomba is proving that when it comes to intimacy, they're willing to lock it down – literally! Buying the most chastity devices, the city is playfully embracing restraint and discipline.

Buys the most monster dildos

Most Otherworldly City: Perth, Western Australia

Dragons, tentacles, or unicorns… get the people of Perth to tell you all about fantasy dildos. They’ve been leaning into out-of-this-world sensations and embracing their imagination, buying the most fantasy dildos in Australia*

*By volume of purchases (not by capita).

Buys the most sex dolls

Most Out-Of-The-Box City: Adelaide, South Australia

As the top purchasers of sex dolls in Australia, people in Adelaide are letting their fantasies come true – with or without a partner.

Buys the most realistic vaginas

Most Realistic City: Mount Isa, Queensland

As the unofficial capital of the Outback, Mount Isa is quite far from major cities, but it’s not far from reality. Residents of Mount Isa are all about attention to detail, buying – and enjoying – the most realistic vaginas.

Buys the most penis molding kits

Most DIY City: Karratha, Western Australia

Is your partner always in your thoughts? Personalized penis molding kits are a way of enjoying your lover regardless of whether they’re in the bedroom with you. And the city making the most molded penises is Karratha.

Buys the most strap-ons

Most Versatile City: Mundijong, Western Australia

Increasingly popular among couples and partners looking for a different dynamic in their sex life, strap ons can be worn by everyone – if they have a penis or not. It’s an exciting way to play, one which residents of Mundijong are embracing, since they’ve bought the most strap-ons this year.