At Lovehoney, we believe that everyone deserves a little pleasure in their lives. But what happens when you can't get your hands on a proper sex toy? Our latest research has uncovered that more than a third of Aussies are getting creative with everyday household items for their intimate moments. While we applaud the ingenuity, we're here to remind you: you deserve better!

Aussies in the Streets, Ingenuity in the Sheets

In a revealing look into the intimate antics of over 1,000 Australians, Lovehoney discovered that a surprising number are turning household items into DIY pleasure devices. From pillows to shower heads and even vegetables, Aussies are spicing up their sex lives in inventive ways.

To celebrate this creativity and highlight the importance of using safe, purpose-made products, we've launched the "Not a Sex Toy" campaign. Our cheeky billboards feature these household items with the message: "You deserve better."

Results: The Secret Life of Household Items

Our survey found that over a third (34%) of Australians are reaching for household products to get their kicks. Here are some of the most popular items:

• Pillows: 36% of adventurous souls snuggle up with them for satisfaction.
• Shower Heads: 32% find them versatile for pleasure.
• Vegetables: A juicy 30% have experimented with them.
• Electric Toothbrushes: 24% are buzzing with excitement.
• Socks: 20% of people give a whole new meaning to putting a sock in it.
• Gloves: 20% are getting hands-on.
• Mobile Phones: 18% are dialing up the pleasure.
• Hairbrushes: 16% are brushing up on their techniques.
• Washing Machines: 10% are feeling the spin cycle.

Other items Aussies ‘fessed up to using include massage guns, torches, makeup brushes, broom handles, and shampoo bottles. It seems no household item is safe from our lusty imaginations!

Unpacking the Passion: Why the Buzz?

So, what’s driving this innovative approach to satisfaction? Our research revealed:

• 53% were simply looking to spice things up.
• 32% didn't have any sex toys handy.
• 27% were inspired by something they read or saw in movies or on TV.
• 11% said their partner suggested the unconventional experimentation.

Play Safe, Stay Safe

While we love a bit of creativity in the bedroom, it's important to keep it safe. Household items aren't designed for intimate fun and can lead to some pretty awkward and potentially serious doctor visits. Christine Rafe, Lovehoney's Sex and Relationship Expert, shares some playful yet crucial advice.

"At Lovehoney, we celebrate creativity in the bedroom, but safety should always come first. Household items can pose serious risks, including injuries and infections. If you're feeling adventurous, make sure to research how to do it safely, or better yet, invest in a purpose-made sex toy. These products are crafted from body-safe materials and undergo rigorous testing to ensure they're perfect for intimate use. Remember, proper sex toys are specifically designed for your pleasure and safety."

You Deserve Better

Despite all the benefits of using sex toys for overall well-being, we still face extreme levels of censorship across the majority of advertising avenues from traditional billboards to digital platforms like Google, Meta, and others. This campaign is our playful response to these restrictions and a reminder that you deserve the real deal.

While we've had to get creative, you don't have to. Investing in a quality sex toy can make all the difference in ensuring a safe and satisfying experience.

So, while we appreciate the creativity, let's make sure our intimate moments are safe and satisfying. Check out our range of purpose-made sex toys, crafted from body-safe materials and designed for your ultimate pleasure. After all, you deserve better!

Discover your better with our range of purpose-made sex toys. From vibrators and dildos to masturbation sleeves, Lovehoney has got everything but the kitchen sink (and the other cooking utensils, let’s leave those in the kitchen).