There was a time when revealing your plastic fling to a group of mates was met with a high-pitched, "You put your penis where?" as though you'd just admitted a six-month tryst with the toaster.
No matter what your kinky preference, from a Thrust Pro Ultra to a prostate massager, for a man to soup up his sex life with a gizmo was pretty unheard of, even as recently as the start of the 21st century.
Thousands of male sex toy sales later and in the wake of making 2016 the Year of the Male Sex Toy (when Lovehoney reported a whopping 40 per cent increase in sales... you're welcome) more and more men have turned to devices as a leisurely and logical way to get off.
Penile pleasure is clearly on the up, so why is nobody talking about it down the pub? For whatever reason (from individual shyness to societal conservatism), as a society, we still find it hard to talk about sex. But we bloody well should be doing it!
Here are some reasons why men need to talk about sex toys (and sex).
Even though a lot of sex toys are marketed towards a particular gender or body part, did you know that most of them can be enjoyed by almost anyone?
In fact, if you're inventive enough (and follow basic safety rules!) there's almost no end to the ways you can use a sex toy.
To help you discover some new tools to tingle your bits, no matter which bits you have, Jess and Annabelle show you a "few" (aka 11) of their favourite toys for any body in this week's sex toy YouTube video.
Think we missed one? Or got another way to use one of the toys we've suggested? We'd love to hear it! Just add your comment at the bottom of this blog.