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Trends & Insights

Get the latest insights into sex and sex toy trends based on Lovehoney's extensive original research


Featured Article


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Sex Map of Australia

Did you know that Darwin buys more strap on kits than any other city? Or that the people of Adelaide are really into love eggs? In this report, every region gets an award, from ‘Kinkiest State’ to ‘Most Vanilla’. Everyone’s a winner.

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Sex Tech Trends


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Meet Your Sexual Happiness Assistant

Our pioneering A.I.ssistant can give you sexual wellness advice as well as personalised shopping suggestions. It's built on 20+ years experience in the sex toy industry and trained in collaboration with sexologists.

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Australia Sex Trends


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Australia's LGBTQ+ Hotspots

New South Wales is home to the most same-sex couples while Geelong, Victoria has the highest safety score for LGBTQ+ people. Discover Australia’s top cities for queer communities and allies, including the city with the biggest queer-friendly club scene.

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Global Sex Trends


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Euro Party: Your Favourite Sex Toys

It’s official, Australia’s favourite sex toy is the Womanizer Premium 2. But do the people of the world agree? Join the Euro Party to find out how Australia and four other competing countries were ranked according to their taste in toys.

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Sex and Gender Trends


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International Women's Day 2023: How to Shatter Sexpectations

27% of women never discuss their sexual fantasies with a partner. Expectations around sex and gender could be holding many women back from peak sexual happiness. Let’s talk about shattering those sexpectations.

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