Trends & Insights

Get the latest insights into sex and sex toy trends based on Lovehoney's extensive original research


Featured Article


An illustrated map of the Australia Sex Map 2025.

Australia Sex Map 2025

Are you in Australia’s sexiest state? Our 2025 Sex Map anonymously reveals what each region gets hot and bothered over, from ball gags to costumes. Discover the top 5 purchases in Bush Capital – and see how your area compares.

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Sex Tech Trends


A colourful illustrated suitcase full of sex toys and lube

Meet Your Sexual Happiness Assistant

Our pioneering A.I.ssistant can give you sexual wellness advice as well as personalized shopping suggestions. It's built on 20+ years experience in the sex toy industry and trained in collaboration with sexologists.

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Australia Sex Trends


An illustration of a purple tent with the Lovehoney logo on it, with a banner above that says 'it's festival season'.

How to Have Sex at a Festival

Having sex in the bedroom is a classic choice, but what about doing it in a tent? Discover what the Aussie community have to say about festival season, with fantastic advice from sex expert Christine Rafe.

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Global Sex Trends


Euro Party: Your Favourite Sex Toys

It’s official, Australia’s favourite sex toy is the Womanizer Premium 2. But do the people of the world agree? Join the Euro Party to find out how Australia and four other competing countries were ranked according to their taste in toys.

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Sex and Gender Trends


International Women's Day 2023: How to Shatter Sexpectations

27% of women never discuss their sexual fantasies with a partner. Expectations around sex and gender could be holding many women back from peak sexual happiness. Let’s talk about shattering those sexpectations.

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