FAQs about the Lovehoney loyalty programme

We’ve been busy working behind the scenes thinking about ways to better reward our customers, and we’re almost there!

In order to make way for the new experiences that are coming, we’ve had to say goodbye to our old loyalty programme - Lovehoney Rewards. This means you can no longer access benefits, or earn or redeem loyalty points.

But don’t fret, we’ll soon be launching the new Lovehoney VIP loyalty programme, as well as special offers for our newer customers, alongside more tailored advice and support.

Plus, you can still receive a whole host of fantastic offers and exclusive discounts via Lovehoney emails in the meantime. Make sure you’re signed up so you don’t miss the latest deals and Lovehoney news!

You can find more information on the upcoming changes to our loyalty programme below.

Your feedback has shown that Lovehoney Rewards has not made you feel rewarded enough for shopping with us over time, and in addition, it was not possible to offer our Unlimited benefits beyond a small group of customers in the UK. We want to recognise and reward all of our loyal customers across the globe, provide more support to newer customers, and also offer something special that money can’t buy - insider access including a preview of new launches and sale events before anyone else.
To make way for a new and improved loyalty programme, we have closed our Lovehoney Rewards programme as of 24th March, 2022. You can no longer earn or redeem loyalty points, or access any benefits. We’re currently putting the finishing touches to our new loyalty programme, so watch this space for more information coming soon!
If you place an order using points as part payment before 24th March, and then return that order after 24th March, you will be refunded for the monetary value paid but any points used will not be returned.
You don’t need to make any changes to your account, however, after 24th March you will no longer see your points balance when you log in.

Yes, we plan to reward all of our loyal customers, in more ways than we currently do!

Customers who have placed fewer than 3 orders with us will be able to access offers to use on their next orders, as well as more tailored advice and support when they sign up to Lovehoney emails.

Customers who have placed 3 or more orders will be enrolled in our new VIP program. We are testing this at the moment, but expect it to include money-off codes to earn as you shop, as well as exclusive discounts, a VIP birthday treat and early access to new launches and sale events.

All customers will continue to qualify for free delivery on orders that meet the minimum spend threshold in their country. Minimum spend thresholds for delivery are clearly displayed on all of our websites.

No, you do not need to opt-in. If you have already made 3 or more orders with us, you will automatically be enrolled into the new VIP program when it launches. If you have yet to make your third purchase, you will be enrolled after that order is processed and shipped. While it’s not essential for membership of the program, you’ll need to subscribe to Lovehoney emails (if you haven’t already!) to make sure you can receive all your VIP rewards and alerts.
We’re currently testing the program with some of our customers. As we get closer to the end of that test we’ll be able to share more details. The best place to get this information is by being subscribed to Lovehoney emails.
Yes, we’ll still be sending our customers a birthday treat each year, but the offer will change. Please note, you need to be subscribed to Lovehoney emails to receive this offer, and have supplied your date of birth in your account page at least 7 days before your birthday, and have not received a birthday offer in that year already.
No, unfortunately we will no longer be giving an anniversary offer. Most customers who qualified for this reward were not taking advantage of it, and in the interest of equality and inclusivity, we felt it was unfair to all of our single customers who do not have a relationship anniversary to celebrate. But don’t worry, you’ll be getting lots of other treats from us throughout the year!
Yes of course, if you do not want to receive any loyalty rewards from us in the future, simply contact our Customer Care team to be removed from the program.