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  1. Lovehoney History and Awards

    In 2000 co-founders Richard Longhurst and Neal Slateford (pictured right) decided to start an online shop. Their vision was to use their knowledge of the Internet to create a user-friendly and yet technically advanced website, that would deliver a superior shopping experience. Most sex toy sites at that time were semi-pornographic and targeting men rather than women, thus alienating a whole gender of potential consumers. Taking a female-friendly approach, Richard and Neal set about designing a consumer website that would exceed customer expectation on every level. Lovehoney was launched in Bath (UK) in April 2002 and grew quickly as a result of word-of-mouth recommendations from satisfied customers and media coverage.

    Lovehoney launched the company's first own brand product, the Lovehoney Jessica Rabbit, in 2004 and the seeds for innovation in the sex toy market were sewn. In 2005, Lovehoney branched out to product development with the launch of its groundbreaking music activated vibrator, the iBuzz – an innovation which received international broadcast and print media recognition. Since then, Lovehoney has developed a best-selling range of Lovehoney own-brand sex toys and launched a range of innovative projects including its Rabbit Amnesty Sex Toy Recycling Scheme in the UK and Design a Sex Toy Competition. The first winner of the competition was Trevor Murphy with the Sqweel Oral Sex Simulator. The Lovehoney Sqweel Oral Sex Simulator is the best selling oral sex simulation sex toy in the world.

    Lovehoney's own-brand ranges include the exclusive range of sex toys produced with sex expert Tracey Cox, a range of BASIC Sex Toys for people new to vibrators and Bondage Boutique, a range of top-quality bondage gear. Lovehoney USA launched in 2007 to sell Lovehoney own brand products wholesale to the USA.

    In 2011 Lovehoney underwent some exciting changes, adopting the tagline "the sexual happiness people" and expanding its workforce and warehouse in a mission to keep making a fun and fulfilling sex life available to everyone.

    Awards

    2016 – BDSM Product of the Year - Fifty Shades of Grey Keep Still Over the Bed Cross Restraint, StorErotica Adult Industry Awards

    2016 – Best Licensed Product: Health and Beauty Aids - Motörhead Official Pleasure Collection, LIMA Licensing Awards

    2016 – Best Online Retailer - Lovehoney, ETO Adult Industry Awards

    2016 – 51st Fastest Growing International Company, The Sunday Times HSBC International Track 200

    2016 – The Queen's Award for Enterprise: International Trade - Lovehoney

    2015 – Progressive Pleasure Products Company of the Year - Lovehoney, XBIZ Adult Industry Awards

    2015 – Online Retailer of the Year for Pleasure Products - Lovehoney.com, XBIZ Adult Industry Awards

    2015 – Best Brand - Fifty Shades of Grey, SIGN Magazine Awards

    2015 – Highest Mainstream Appeal - Motörhead Official Pleasure Collection, EAN Magazine Awards

    2015 – Outstanding Services to the Industry - Fifty Shades of Grey, EAN Magazine Awards

    2015 – Foreign Manufacturer of the Year, StorErotica Adult Industry Awards

    2015 – 9th Fastest Growing International Company, The Sunday Times HSBC International Track 200

    2015 – Best Film, Television, or Entertainment Live Action Licensee for Hard Goods - Fifty Shades of Grey, LIMA Licensing Awards

    2015 – Online Retailer of the Year - Pleasure Products, XBIZ Adult Industry Awards

    2015 – Soft Bondage Product/Line of the Year - Fifty Shades of Grey, XBIZ Adult Industry Awards

    2014 – Best Online Lifestyle Retailer, Spice European Lifestyle Awards

    2014 – Best Crossover Brand - Fifty Shades of Grey, ETO Awards

    2014 – Shortlisted Online Retailer of the Year - Pleasure Products, XBIZ Adult Industry Awards

    2014 – International-Based Pleasure Products Company, XBIZ Adult Industry Awards

    2014 – Pleasure Products Company of the Year, XBIZ Adult Industry Awards

    2014 – Shortlisted Pure-Play Etailer of the Year Award, Oracle Retail Week Awards

    2014 – Shortlisted Customer Service Initiative of the Year, Oracle Retail Week Awards

    2013 – Shortlisted Best Customer Service Award, eCommerce Awards for Excellence

    2013 – Shortlisted Best Large Retailer of the Year Award, eCommerce Awards for Excellence

    2013 – The Collect+ Pure-Play Etailer of the Year Award, Retail Week Enterprise Awards

    2013 – Retailer of the Year Award (Highly Commended), Retail Week Enterprise Awards

    2013 – Best Business Website, Bath Chronicle Business Awards

    2013 – Customer Service Award, Bath Chronicle Business Awards

    2013 – Internet Retailing Award, Internet Retailing Awards

    2013 Best Online Retailer, ETO Adult Industry Awards

    2013 – International-Based Pleasure Products of the Year, XBIZ Adult Industry Awards

    2013 Best International Deal, South West Insider Media International Trade Awards

    2013 – Shortlisted Best Large Pure-Play Etailer, Paypal Etail Awards

    2012 – Best Internet Retail Site, Xcite Books Awards

    2012 – Shortlisted Best Pure-Play Etailer, Paypal Etail Awards

    2012 – Shortlisted Growing Retailer of the Year, Oracle Retail Week Awards

    2011 – Outstanding Packaging, AVN 'O' Awards

    2011 – Best Customer Service Award, eCommerce Awards for Excellence

    2011 – Shortlisted National Business Awards, Online Business of the Year and Customer Focus Award

    2011 – Hitwise Top 10 Website Award: Intimate Apparel and Accessories, Experian Hitwise

    2011 – Richard Longhurst voted Business Person of the Year, Bath Business Awards

    2011 – Success Story of the Year, ETO Adult Industry Awards

    2011 – Best Online Retailer, ETO Adult Industry Awards

    2010 – Best Online Retailer, ETO Adult Industry Awards

    2010 – Outstanding Distributor - East, AVN 'O' Awards

    2009 – Platinum Award for Customer Service, Shopzilla Circle of Excellence Awards

    2009 – Best Online Retailer, ETO Adult Industry Awards

    2008 – Platinum Award for Customer Service, Shopzilla Circle of Excellence Awards

    2008 – Best Online Retailer, ETO Adult Industry Awards

    2004 – Startup Regional Winner (South West), Ecommerce Awards