Come and play with Christian Grey
A new collection of Fifty Shades Darker pleasure products has been launched for Valentine's Day.
E L James has worked with 'the sexual happiness people' at Lovehoney to develop the sex toys and bondage products she describes in her best-selling books.
The ranges are the only collections to be approved by the world's best-selling author.
She comments: "These collections embody what I imagined when I was writing Fifty Shades Darker. It's amazing to see that five years after the first book was published, people continue to experiment and explore.
"The dark and mysterious story of Ana and Christian has inspired people all over the globe and I'm still astounded every day at the impact the books have had. I am thrilled that the toys I dreamt of are now real."
Fifty Shades Darker – The Official Pleasure Collection encompasses toys designed for couples play, featuring products made from temperature responsive materials such as stainless steel and body-safe glass.
Lovehoney recently conducted a survey of 1200 people to find out about their favourite after dark activities.
The results show that there is no sign of the surge in sexual experimentation subsiding four years after the world was introduced to the sensual tale of Christian and Ana.
The study showed that two-thirds of couples are now more experimental in the bedroom and 20% of respondents said they had more sex after discovering Fifty Shades.
Three quarters of couples have tried bondage and a quarter say they enjoy sex more after reading the books or seeing the film.
The Fifty Shades phenomenon has boosted the sex drives of 26% of women and 15% of men.
The most popular bondage activity enjoyed by couples was spanking (73%), followed by tying each other up (72.5%), wearing blindfolds (72%), role play (43%).
The vast majority of couples (88%) have adopted dominant or submissive roles.
Just over a third of couples (34%) like to switch roles so they each get a chance to be boss in the bedroom.
Lovehoney Product Director, Bonny Hall, said: "We are really excited to have captured the sexual awakening of Ana in this new collection. Lots of people got their first taste of pleasure products and soft bondage from reading the books. "The new ranges will encourage them to explore further, with increasingly sophisticated products that bring Ana and Christian's Fifty Shades Darker sex games to life."
More than 150 million copies of the Fifty Shades books have been sold, sparking a sex boom around the world and a huge surge in the sales of pleasure products.
The feature film Fifty Shades of Grey was the highest grossing adult movie of all time.
To view the ranges visit: http://www.lovehoney.com.au/darker/